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Naturally, I have watched this disruptive gambling renaissance meld with my social rhythms in real time, as more and more friends embrace the titillation of risk. Around that time, a renewed interest in the game minted a fresh generation of stars, like Daniel Negreanu, Phil Hellmuth, and Phil Ivey, who had clairvoyant talents on the felt. How can he stand to lose so much money? “What would happen if you were in Vegas, every day, and gambled? “People give estimates of what they think we’re making, and it’s always way low,” he told me from the plush interior of his Rolls-Royce, which was still scented with a synthetic new-purchase aroma. Yet, somehow, he has managed to turn losing money into an enviable living—and is one of the only people on Earth to do so. (The description on the video read, “Nobody should gamble like this, my friends got a little carried away.”) A year later, he managed to blow through about $43,000 in a single afternoon. There was no way he’d end the night with dignity, yet here he was, perched at the baccarat table, trying to get even.
He lived in Los Angeles, where he unsuccessfully tried his hand at stand-up comedy and ended up helping finance a couple of kitschy horror movies in the late 1980s, including the After Pay Slot infamous Night of the Demons. Halfway through my day with Morrow, it became clear that he intended to impress me. Wiesberg has put faith in the idea that people like me have become immune to the traditional ways the gambling industry has marketed itself. “And then he loses, like, $15,000 and walks out.” He told me that other properties around Las Vegas, ones that have historically obfuscated the misery of this business, are not. “This place will pay Carrie Underwood $2 million a weekend to get 2,300 people into that theater. “I could have this place as busy as the El Cortez, but the geniuses who run these companies don’t get it yet,” Morrow said, from the middle of the alabaster Crockfords game room.
“We’ll sit there and watch him for an hour,” said Schachinger, who owns an IT company and plays slots at $30 a spin. Many of these people came here just to watch Vegas Matt make some bets. The Vegas Matt persona is a stubborn gambler who cherishes his wins and mourns his losses without ever growing outright despondent. He uploaded video after video of his trips to the casino, fleshing out the character his fans know today. Now it’s idiots like me, whipping out their phone on a Thursday night, destined to endanger another $20 on a doomed three-leg parlay. Because that’s what we do every day.” Vegas Matt’s legion of fans follow him for exactly one reason, and that’s to watch him lose—and, on seldom occasions, win—unconscionable amounts of money. But Vegas Matt was making this bet with a ticket he had just extracted from a slot machine.
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Some players walked away with wins worth hundreds of thousands from relatively small stakes. I was actually on a bit of a hot streak by the time I hit the poker table, where a quintet of players much richer than I bled me dry in record time. It’s a sentiment that clarifies the twinge of humiliation I felt after watching him cut out a baccarat bet of roughly the same value as my 401(k). But by far, the place Vegas Matt is most famous is the El Cortez, where he films the bulk of his videos and, therefore, where people know they have the best chance of running into him. There is no better feeling when playing slots than finally taking down a huge jackpot. The online gambling industry is on the rise, and more and more players are joining it, so there’s always space for a new entrepreneur to enter the fold.
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Most online casinos insult you with popups and spam, and they give you the hard sell even if you just want to try their free-play games. I love casinos and have been working in the slots industry for more than 12 years. 2025 proved once again why slot machines remain the kings of chance. The freshest games often come with boosted jackpots to attract attention. These titles are always your best shot at life-changing wins. Chase the progressives if you want the dream, but don’t underestimate low-risk entertainment. Low-volatility slots delivered steady payouts but smaller prizes. High-volatility titles produced huge wins, but also long dry spells.